Overview

BDN Fitness connects coach discovery, individual profiles and package comparison in a responsive website. The experience helps visitors move from browsing coaches to understanding their services and available plans.

My role

I designed the directory, coach-profile and pricing interfaces in Figma, with reusable components and responsive layouts prepared for developer handoff.

Design decisions

Start with useful filters

Specialty, location and training filters sit above the coach grid so visitors can narrow their options before opening a profile.

Give each coach a clear introduction

The profile brings together a portrait, introduction and credentials, followed by a clear action to explore programs.

Make plans easier to compare

Aligned pricing cards use a consistent structure for services, features and calls to action.

Deliverables

• Coach directory and filtering interface

• Individual coach profiles

• Pricing and package comparison

• Responsive layouts and reusable Figma components